British brand RDX Sports Intends to Localize the Production of Sports Equipment in Kazakhstan
Azamat Kozhanov, Deputy Chairman of the Management Board of JSC “NC “KAZAKH INVEST” held negotiations with Syed Farhan Gilani, CEO of Emarat Developers and Rizwan Hussain Channel Partner RDX. During the meeting, the parties discussed plans to localize the production of sports equipment in Kazakhstan, launch a joint brand, and open a regional office of the company.
Founded in 1999 in Manchester, RDX Sports is one of the world’s leading manufacturers of equipment and gear for martial arts, fitness, and strength training. The company is known for its use of innovative technologies, in-house production capabilities, and a digital direct-to-consumer (D2C) model with a global reach. RDX’s portfolio includes six international patents, over 200 registered trademarks, and more than 150 unique industrial designs.
The localization project in Kazakhstan will cover a wide range of products, including boxing and MMA gloves, helmets, protective gear (including those certified to CE and UKCA standards), mouthguards, wraps, trainer equipment, boxing bags and speed bags (including freestanding models), as well as fitness and gym gloves. Production will also include children’s products, sportswear, and accessories. All products will be manufactured using RDX’s patented technologies — Quadro Dome, IMF, Tri-Korta, Polygonal Fusion, and Octa-Truss — ensuring compliance with high international standards and enabling the company to target both the domestic market and export to the EAEU countries and Central Asia.
The project involves technology transfer, the creation of new jobs, and the development of skilled personnel in the light industry sector.
Speaking at the meeting, Deputy Chairman of the Management Board of JSC "NC "KAZAKH INVEST" Azamat Kozhanov noted:
“Kazakhstan aims to become a regional hub for high-tech manufacturing. As a country where contact sports are very popular, we highly value the interest of a global leader like RDX Sports in localizing production in our region. The project involving RDX Sports can serve as an example of how localization of international brands contributes to the development of the manufacturing base, creation of skilled jobs, and technology transfer. KAZAKH INVEST is ready to provide full support at every stage of implementation — from site selection to the start of production,” emphasized Azamat Kozhanov.
The potential launch of RDX Sports production in Kazakhstan will provide a new impetus for the development of the sports industry, light manufacturing, and export-oriented production.
