TSESNA – SUCCESSFUL EXPORT BRAND OF KAZAKHSTAN
The management board of «Tsesna-Astyk» holding has made a contract for the supply of flour and pasta to Afghanistan for 10 million USA dollars. The signing of the agreement with the Afghan side became possible due to the active participation of the largest Kazakh food producer in the events, aimed at export promotion of its products, which are regularly held “KAZAKH INVEST” National Company” JSC (formerly “National Agency for Export and Investment “KAZNEX INVEST” JSC). The last trade mission in the format of a business forum, organized by “KAZAKH INVEST” JSC, was recently held in Kabul and attracted a high interest from the Afghan partners.
It should be noted that over the past 10 years, the products of the «Tsesna» trademark are in stable demand in the Afghan food market. Annually more than 30 000 tons of flour and pasta from the leading Kazakhstan brand are delivered here, which deservedly received a high appraisal from the local consumers, leading to the increasing demand for Made in Kazakhstan products. After the analysis of the local market, the management board of the holding had decided to increase its supplies to Afghanistan, where, as is known, the need for food products is particularly high. The main deliveries of products, under the brand «Tsesna», will be carried out in the largest cities of Kabul and Mazari-Sharif.
The cooperation of «Tsesna-Astyk» holding and the “National Agency for Export and Investment “KAZNEX INVEST” began in 2010. As the general manager of the export promotion department of “KAZAKH INVEST” National Company” JSC has noted: “During the period of our joint activity, representatives of «Tsesna-Astyk» holding took part in almost all the events held by us in the framework of the state support for exporters. Each time they have found new contacts to expand their business abroad and have proven themselves in Russia, Turkmenistan, Germany, China and Afghanistan”.
The management board of the leading Kazakhstan grain processing enterprise underlines the valuable importance of state assistance in the matter of supporting domestic exporters. According to I. Mescheryakov, general director of «Tsesna-Astyk» LLP: “Participation in the trade missions organized by “KAZAKH INVEST” helps us to get effective partnership with foreign companies and successfully export our products”.